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Facilitating Customer Relationship Management in Modern Business

Facilitating Customer Relationship Management in Modern Business

Kijpokin Kasemsap
Copyright: © 2018 |Pages: 11
ISBN13: 9781522522553|ISBN10: 1522522557|EISBN13: 9781522522560
DOI: 10.4018/978-1-5225-2255-3.ch138
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MLA

Kasemsap, Kijpokin. "Facilitating Customer Relationship Management in Modern Business." Encyclopedia of Information Science and Technology, Fourth Edition, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2018, pp. 1594-1604. https://doi.org/10.4018/978-1-5225-2255-3.ch138

APA

Kasemsap, K. (2018). Facilitating Customer Relationship Management in Modern Business. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of Information Science and Technology, Fourth Edition (pp. 1594-1604). IGI Global. https://doi.org/10.4018/978-1-5225-2255-3.ch138

Chicago

Kasemsap, Kijpokin. "Facilitating Customer Relationship Management in Modern Business." In Encyclopedia of Information Science and Technology, Fourth Edition, edited by Mehdi Khosrow-Pour, D.B.A., 1594-1604. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2255-3.ch138

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Abstract

This article explains the overview of CRM; CRM and technological utilization; and the facilitation of CRM in modern business. CRM is a significant strategy to learn more about customers' needs and behaviors in order to develop the stronger relationships with them. CRM is the most efficient approach in maintaining and creating the relationships with customers in modern business. CRM helps business gain the insight into the behavior of their customers and modify their business operations to ensure that customers are served in the best possible way. CRM also helps business recognize the value of its customers and to capitalize on the improved customer relations. The article argues that facilitating CRM has the potential to enhance organizational performance and gain sustainable competitive advantage in modern business.

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