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Presidential Elections Web 2.0

Presidential Elections Web 2.0

Ramona Sue McNeal, Lisa Dotterweich Bryan
Copyright: © 2018 |Pages: 9
ISBN13: 9781522522553|ISBN10: 1522522557|EISBN13: 9781522522560
DOI: 10.4018/978-1-5225-2255-3.ch314
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MLA

McNeal, Ramona Sue, and Lisa Dotterweich Bryan. "Presidential Elections Web 2.0." Encyclopedia of Information Science and Technology, Fourth Edition, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2018, pp. 3612-3620. https://doi.org/10.4018/978-1-5225-2255-3.ch314

APA

McNeal, R. S. & Bryan, L. D. (2018). Presidential Elections Web 2.0. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of Information Science and Technology, Fourth Edition (pp. 3612-3620). IGI Global. https://doi.org/10.4018/978-1-5225-2255-3.ch314

Chicago

McNeal, Ramona Sue, and Lisa Dotterweich Bryan. "Presidential Elections Web 2.0." In Encyclopedia of Information Science and Technology, Fourth Edition, edited by Mehdi Khosrow-Pour, D.B.A., 3612-3620. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2255-3.ch314

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Abstract

Has social media changed voter participation in presidential campaigns? Prior research has found that advances in social media has resulted in candidates focusing more on the “ground war” and less on mass media. Nevertheless candidates could be doing more to incorporate the Internet into their campaigns. This is particularly true when using social media in a manner that could allow interaction between the candidate and supporters. Candidates had been structuring social media use in a manner that gave an illusion of interaction. This has recently changed as a result of the success of Republican nominee Donald Trump during the 2016 presidential primaries. This success had been in part because of his strong social media presence which has led to other candidates changing their social media use. This chapter explores the change in social media use in presidential elections and its impact on voter turnout.

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