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A Framework for Profiling Prospective Students in Higher Education

A Framework for Profiling Prospective Students in Higher Education

ISBN13: 9781522522553|ISBN10: 1522522557|EISBN13: 9781522522560
DOI: 10.4018/978-1-5225-2255-3.ch335
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MLA

Lakkaraju, Santhosh Kumar, et al. "A Framework for Profiling Prospective Students in Higher Education." Encyclopedia of Information Science and Technology, Fourth Edition, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2018, pp. 3861-3869. https://doi.org/10.4018/978-1-5225-2255-3.ch335

APA

Lakkaraju, S. K., Tech, D., & Deng, S. (2018). A Framework for Profiling Prospective Students in Higher Education. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of Information Science and Technology, Fourth Edition (pp. 3861-3869). IGI Global. https://doi.org/10.4018/978-1-5225-2255-3.ch335

Chicago

Lakkaraju, Santhosh Kumar, Deb Tech, and Shuyuan Deng. "A Framework for Profiling Prospective Students in Higher Education." In Encyclopedia of Information Science and Technology, Fourth Edition, edited by Mehdi Khosrow-Pour, D.B.A., 3861-3869. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2255-3.ch335

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Abstract

Internet became a primary source of valuable information for everyone over a decade. Before purchasing a higher education program, prospects invest a significant amount of time researching about a different program. This chapter intends to provide a conceptual framework to profile prospective students by giving an overview of higher education marketing literature and extract a theoretical model analyze different prospect decision-making factors. These decision-making factors are further categorized into prospect profiles based on their contextual relevance.

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