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The Nature of Research Methodologies

The Nature of Research Methodologies

Ben Tran
Copyright: © 2018 |Pages: 11
ISBN13: 9781522522553|ISBN10: 1522522557|EISBN13: 9781522522560
DOI: 10.4018/978-1-5225-2255-3.ch585
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MLA

Tran, Ben. "The Nature of Research Methodologies." Encyclopedia of Information Science and Technology, Fourth Edition, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2018, pp. 6756-6766. https://doi.org/10.4018/978-1-5225-2255-3.ch585

APA

Tran, B. (2018). The Nature of Research Methodologies. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of Information Science and Technology, Fourth Edition (pp. 6756-6766). IGI Global. https://doi.org/10.4018/978-1-5225-2255-3.ch585

Chicago

Tran, Ben. "The Nature of Research Methodologies." In Encyclopedia of Information Science and Technology, Fourth Edition, edited by Mehdi Khosrow-Pour, D.B.A., 6756-6766. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2255-3.ch585

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Abstract

In the nature of research methodologies, quantitative research and quantitative research data are static through time, compared to qualitative research and qualitative research data. Across the globe, the Internet and mobile technologies are providing unprecedented access to markets and individuals. Such technologies ranges from high-definition video conferencing and instant communication around the world to the ability to reach participants on their mobile devices and access to demographics that are traditionally hard to reach, the Internet is providing technology based research methods like blogs, webinars, virtual intercepts, and virtual reality. The nature of the problem then plays the major role in determining what approaches are suitable. The purpose of this chapter is to cover the three types (trends) of research methodologies: the traditional (quantitative, qualitative), the universal (mixed-methods), and the trends (blogs, webinars, virtual intercepts, and virtual reality).

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