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Moving From Practical Application to Expert Craft Practice in Organizational Communication: A Review of the Past and OPPT-ing Into the Future

Moving From Practical Application to Expert Craft Practice in Organizational Communication: A Review of the Past and OPPT-ing Into the Future

Sarah J. Tracy, Matthew C. J. Donovan
Copyright: © 2018 |Pages: 19
ISBN13: 9781522528234|ISBN10: 1522528237|EISBN13: 9781522528241
DOI: 10.4018/978-1-5225-2823-4.ch012
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MLA

Tracy, Sarah J., and Matthew C. J. Donovan. "Moving From Practical Application to Expert Craft Practice in Organizational Communication: A Review of the Past and OPPT-ing Into the Future." Transformative Practice and Research in Organizational Communication, edited by Philip J. Salem and Erik Timmerman, IGI Global, 2018, pp. 202-220. https://doi.org/10.4018/978-1-5225-2823-4.ch012

APA

Tracy, S. J. & Donovan, M. C. (2018). Moving From Practical Application to Expert Craft Practice in Organizational Communication: A Review of the Past and OPPT-ing Into the Future. In P. Salem & E. Timmerman (Eds.), Transformative Practice and Research in Organizational Communication (pp. 202-220). IGI Global. https://doi.org/10.4018/978-1-5225-2823-4.ch012

Chicago

Tracy, Sarah J., and Matthew C. J. Donovan. "Moving From Practical Application to Expert Craft Practice in Organizational Communication: A Review of the Past and OPPT-ing Into the Future." In Transformative Practice and Research in Organizational Communication, edited by Philip J. Salem and Erik Timmerman, 202-220. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2823-4.ch012

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Abstract

This essay reviews practical application activities performed in the field of organizational communication and poses an alternative approach for creating organizations and employees that flourish and can meet the demands of tomorrow. Much of the discipline's practical application efforts have been focused on analyzing problems and focusing on epistemological and conceptual issues—activities that have been appropriate for creating communication competence, but have fallen short in motivating higher levels of proficiency and expertise. This essay creates a case for how the field might valuably move toward other ways of creating transformed practice not through application of organizational communication knowledge, but via an approach that incorporates practical wisdom, critical self-reflexivity, appreciative inquiry, improvisation, sensemaking/breaking/giving and craft practice.

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