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Teaching Peace and Marketing Education: From Pieces to Peace

Teaching Peace and Marketing Education: From Pieces to Peace

Maria Lai-Ling Lam
Copyright: © 2018 |Pages: 34
ISBN13: 9781522531531|ISBN10: 152253153X|EISBN13: 9781522531548
DOI: 10.4018/978-1-5225-3153-1.ch047
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MLA

Lam, Maria Lai-Ling. "Teaching Peace and Marketing Education: From Pieces to Peace." Business Education and Ethics: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 895-928. https://doi.org/10.4018/978-1-5225-3153-1.ch047

APA

Lam, M. L. (2018). Teaching Peace and Marketing Education: From Pieces to Peace. In I. Management Association (Ed.), Business Education and Ethics: Concepts, Methodologies, Tools, and Applications (pp. 895-928). IGI Global. https://doi.org/10.4018/978-1-5225-3153-1.ch047

Chicago

Lam, Maria Lai-Ling. "Teaching Peace and Marketing Education: From Pieces to Peace." In Business Education and Ethics: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 895-928. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3153-1.ch047

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Abstract

This chapter presents a peace-centered process of teaching marketing that the author has implemented during 2002-2015 academic years with undergraduate and graduate business students in various marketing courses at two Christian Universities in the United States. The peace-centered process is related to the development of a unified world view about human life in a culture of peace and culture of healing and the development of virtues in a marketing career. The chapter discusses (1) the manifestation of violence in marketing, (2) the concept of a peace-centered process of teaching marketing, (3) the responsibility of marketing educators, and (4) the seven pedagogical strategies for this approach.

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