Welcome to the InfoSci Platform
Henkel: Radical Transparency and Sustainability

Henkel: Radical Transparency and Sustainability

Copyright: © 2018 |Pages: 53
ISBN13: 9781522524175|ISBN10: 1522524177|EISBN13: 9781522524182
DOI: 10.4018/978-1-5225-2417-5.ch009
Cite Chapter Cite Chapter

MLA

Elena Veselinova and Marija Gogova Samonikov. "Henkel: Radical Transparency and Sustainability." Building Brand Equity and Consumer Trust Through Radical Transparency Practices, IGI Global, 2018, pp.337-389. https://doi.org/10.4018/978-1-5225-2417-5.ch009

APA

E. Veselinova & M. Samonikov (2018). Henkel: Radical Transparency and Sustainability. IGI Global. https://doi.org/10.4018/978-1-5225-2417-5.ch009

Chicago

Elena Veselinova and Marija Gogova Samonikov. "Henkel: Radical Transparency and Sustainability." In Building Brand Equity and Consumer Trust Through Radical Transparency Practices. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2417-5.ch009

Export Reference

Mendeley
Favorite

Abstract

This chapter analyzes how Henkel aims to create sustainable value with everything they do – together with employees, partners and stakeholders. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel also takes responsibility for the safety and health of its employees, customers and consumers, the protection of the environment and the quality of life in the communities in which it operates. In conducting its business, Henkel wants to create sustainable value through innovative solutions. The findings reveal that Henkel creates more value for its customers and consumers, for the communities it operates in, and for the company – at a reduced environmental footprint. Henkel's 20-year goal for 2030 is to triple the value it creates for the footprint made by its operations, products and services - this is an ambition to become three times more efficient. Looking ahead, Henkel intends to continue developing innovations that combine performance, environmental compatibility and social responsibility in equal measure.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.