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A Genre-Register Analysis of a Tourism Brochure Written by Students in an EMI University Context

A Genre-Register Analysis of a Tourism Brochure Written by Students in an EMI University Context

María del Mar Sánchez Pérez, María Enriqueta Cortés de los Ríos
Copyright: © 2018 |Pages: 18
ISBN13: 9781522529309|ISBN10: 1522529306|EISBN13: 9781522529316
DOI: 10.4018/978-1-5225-2930-9.ch015
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MLA

Pérez, María del Mar Sánchez, and María Enriqueta Cortés de los Ríos. "A Genre-Register Analysis of a Tourism Brochure Written by Students in an EMI University Context." Innovative Perspectives on Tourism Discourse, edited by Magdalena Bielenia-Grajewska and Enriqueta Cortes de los Rios, IGI Global, 2018, pp. 246-263. https://doi.org/10.4018/978-1-5225-2930-9.ch015

APA

Pérez, M. D. & de los Ríos, M. E. (2018). A Genre-Register Analysis of a Tourism Brochure Written by Students in an EMI University Context. In M. Bielenia-Grajewska & E. Cortes de los Rios (Eds.), Innovative Perspectives on Tourism Discourse (pp. 246-263). IGI Global. https://doi.org/10.4018/978-1-5225-2930-9.ch015

Chicago

Pérez, María del Mar Sánchez, and María Enriqueta Cortés de los Ríos. "A Genre-Register Analysis of a Tourism Brochure Written by Students in an EMI University Context." In Innovative Perspectives on Tourism Discourse, edited by Magdalena Bielenia-Grajewska and Enriqueta Cortes de los Rios, 246-263. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2930-9.ch015

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Abstract

Research conducted at university level reveals that students usually have difficulties in performing cognitive and discursive operations involved in the production of academic and specialized texts, which aggravate when these activities are developed in non-native language. The purpose of this chapter is to analyze a tourism brochure written by students in an English-Medium Instruction (EMI) higher education context from a combined genre-register approach. Particularly, it aims to examine the students' main strengths and weaknesses when writing this particular text genre. A compilation of 37 tourism brochures written in English by Spanish university students is analyzed qualitatively according to an analytic rating scale inspired by Friedl and Auer (2007). Results show that students perform better in terms of register, whereas significant deficiencies regarding genre and discourse are found. This reveals that explicit teaching of discourse and genre issues in university classrooms is necessary in order to help students produce higher-quality specialized texts.

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