Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models

Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models

Srikant Manchiraju
Copyright: © 2018 |Pages: 21
ISBN13: 9781522534327|ISBN10: 1522534326|EISBN13: 9781522534334
DOI: 10.4018/978-1-5225-3432-7.ch001
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MLA

Manchiraju, Srikant. "Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models." Fashion and Textiles: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 1-21. https://doi.org/10.4018/978-1-5225-3432-7.ch001

APA

Manchiraju, S. (2018). Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models. In I. Management Association (Ed.), Fashion and Textiles: Breakthroughs in Research and Practice (pp. 1-21). IGI Global. https://doi.org/10.4018/978-1-5225-3432-7.ch001

Chicago

Manchiraju, Srikant. "Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models." In Fashion and Textiles: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 1-21. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3432-7.ch001

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Abstract

In recent years, sustainable consumption has received considerable attention. In fact, to save the planet Earth and future generations, it has been proposed the issue of sustainable consumption should be addressed. Consequently, in the present chapter, two theoretical models are analyzed separately, as well as in conjunction, to understand sustainable consumption in the context of fashion. Furthermore, the present study's theoretical and managerial implications are discussed.

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