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Success in the Web 2.0 Ecosystem: Exploring the State and Determinants in Indian Businesses

Success in the Web 2.0 Ecosystem: Exploring the State and Determinants in Indian Businesses

Ashok Kumar Wahi, Rajnish Kumar Misra
Copyright: © 2018 |Pages: 25
ISBN13: 9781522534228|ISBN10: 1522534229|EISBN13: 9781522534235
DOI: 10.4018/978-1-5225-3422-8.ch062
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MLA

Wahi, Ashok Kumar, and Rajnish Kumar Misra. "Success in the Web 2.0 Ecosystem: Exploring the State and Determinants in Indian Businesses." Application Development and Design: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1466-1490. https://doi.org/10.4018/978-1-5225-3422-8.ch062

APA

Wahi, A. K. & Misra, R. K. (2018). Success in the Web 2.0 Ecosystem: Exploring the State and Determinants in Indian Businesses. In I. Management Association (Ed.), Application Development and Design: Concepts, Methodologies, Tools, and Applications (pp. 1466-1490). IGI Global. https://doi.org/10.4018/978-1-5225-3422-8.ch062

Chicago

Wahi, Ashok Kumar, and Rajnish Kumar Misra. "Success in the Web 2.0 Ecosystem: Exploring the State and Determinants in Indian Businesses." In Application Development and Design: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1466-1490. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3422-8.ch062

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Abstract

As Web 2.0 based systems and applications get adopted by organizations, it is imperative that they bring along both benefits and challenges. As users and beneficiaries of the new means of communication, all of us need to be sensitive to the different factors that could and do affect the success of major Web 2.0 applications and initiatives. This study tries to explore the determinants of success in converting a traditional business organization into an Enterprise 2.0 through defining the “external variables” in the Technology Acceptance Model of Davis (1989). This was done using a survey questionnaire in a wide variety of Indian business organizations. It attempts to verify the relationship of success in the Web 2.0 world with the awareness of IT tools and data analysis capabilities present in the organization, the approach taken by the organization and the departments that take the lead in the implementation of Web 2.0 initiatives. The paper concludes with suggestions and implications for organizations.

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