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Governance Choice in Open Innovation: The Antecedent Role of External Source Choice

Governance Choice in Open Innovation: The Antecedent Role of External Source Choice

Mehdi Bagherzadeh, Sabine Brunswicker
Copyright: © 2018 |Pages: 22
ISBN13: 9781522529569|ISBN10: 152252956X|EISBN13: 9781522529576
DOI: 10.4018/978-1-5225-2956-9.ch010
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MLA

Bagherzadeh, Mehdi, and Sabine Brunswicker. "Governance Choice in Open Innovation: The Antecedent Role of External Source Choice." Evaluating Media Richness in Organizational Learning, edited by Albert Gyamfi and Idongesit Williams, IGI Global, 2018, pp. 181-202. https://doi.org/10.4018/978-1-5225-2956-9.ch010

APA

Bagherzadeh, M. & Brunswicker, S. (2018). Governance Choice in Open Innovation: The Antecedent Role of External Source Choice. In A. Gyamfi & I. Williams (Eds.), Evaluating Media Richness in Organizational Learning (pp. 181-202). IGI Global. https://doi.org/10.4018/978-1-5225-2956-9.ch010

Chicago

Bagherzadeh, Mehdi, and Sabine Brunswicker. "Governance Choice in Open Innovation: The Antecedent Role of External Source Choice." In Evaluating Media Richness in Organizational Learning, edited by Albert Gyamfi and Idongesit Williams, 181-202. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2956-9.ch010

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Abstract

To increase the incentive for external sources to form interactive relationships, some firms selectively reveal their internally developed knowledge for free. However, ‘selective revealing' is in conflict with the firm's interest in control over IP and challenges the governance of knowledge flows in open innovation. Taking a behavioral perspective, this paper proposes a complementary role of ‘selective revealing' and ‘behavioral control' and its relationship with a firm's source choice. We draw upon a sample of 125 large firms in the United States and Europe to statistically support the proposed complementarity. Results suggest that in value chain-centric and competitor relationships, firms may opt for guided revealing. In contrast, firms primarily engaged with universities are unable to establish guided revealing as a governance mechanism.

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