MLA
Bean, Erik P. "Benchmark Academy Study Ties Customer Experience to Emotional Branding: A University of Phoenix Center for Leadership Studies and Educational Research Assessment." Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., IGI Global, 2018, pp. 41-54. https://doi.org/10.4018/978-1-5225-2921-7.ch003
APA
Bean, E. P. (2018). Benchmark Academy Study Ties Customer Experience to Emotional Branding: A University of Phoenix Center for Leadership Studies and Educational Research Assessment. In R. Garg, R. Chhikara, T. Panda, & A. Kataria (Eds.), Driving Customer Appeal Through the Use of Emotional Branding (pp. 41-54). IGI Global. https://doi.org/10.4018/978-1-5225-2921-7.ch003
Chicago
Bean, Erik P. "Benchmark Academy Study Ties Customer Experience to Emotional Branding: A University of Phoenix Center for Leadership Studies and Educational Research Assessment." In Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., 41-54. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2921-7.ch003
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