Welcome to the InfoSci Platform
E-Readiness and Successful E-Commerce Diffusion in Developing Countries

E-Readiness and Successful E-Commerce Diffusion in Developing Countries

Alemayehu Molla
Copyright: © 2008 |Pages: 17
ISBN13: 9781599049397|ISBN10: 1599049392|EISBN13: 9781599049403
DOI: 10.4018/978-1-59904-939-7.ch020
Cite Chapter Cite Chapter

MLA

Molla, Alemayehu. "E-Readiness and Successful E-Commerce Diffusion in Developing Countries." Global Information Technologies: Concepts, Methodologies, Tools, and Applications, edited by Felix B. Tan, IGI Global, 2008, pp. 239-255. https://doi.org/10.4018/978-1-59904-939-7.ch020

APA

Molla, A. (2008). E-Readiness and Successful E-Commerce Diffusion in Developing Countries. In F. Tan (Ed.), Global Information Technologies: Concepts, Methodologies, Tools, and Applications (pp. 239-255). IGI Global. https://doi.org/10.4018/978-1-59904-939-7.ch020

Chicago

Molla, Alemayehu. "E-Readiness and Successful E-Commerce Diffusion in Developing Countries." In Global Information Technologies: Concepts, Methodologies, Tools, and Applications, edited by Felix B. Tan, 239-255. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-939-7.ch020

Export Reference

Mendeley
Favorite

Abstract

This chapter explores the impact of organizational and environmental e-readiness factors on the successful diffusion of e-commerce. It presents a conceptual framework of e-readiness and e-commerce success, identifies the constructs and variables to operationalize the framework and reports the e-readiness and e-commerce success assessments of a sample of business organizations from South Africa. Business managers and policy makers, by understanding the e-readiness factors affecting e-commerce diffusion can make effective decisions to exploit specific e-commerce opportunities. Furthermore, researchers can use the developed framework to study the level of e-commerce adoption, the success of the process that led to it and the benefits to users, organizations and the economy.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.