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The Entrepreneurial Spirit Based on Social Values: The Digital Generation

The Entrepreneurial Spirit Based on Social Values: The Digital Generation

María Dolores Sánchez-Fernández, Martha Ríos Manríquez
Copyright: © 2018 |Pages: 21
ISBN13: 9781522528265|ISBN10: 1522528261|EISBN13: 9781522528272
DOI: 10.4018/978-1-5225-2826-5.ch009
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MLA

Sánchez-Fernández, María Dolores, and Martha Ríos Manríquez. "The Entrepreneurial Spirit Based on Social Values: The Digital Generation." User Innovation and the Entrepreneurship Phenomenon in the Digital Economy, edited by Pedro Isaias and Luísa Cagica Carvalho, IGI Global, 2018, pp. 173-193. https://doi.org/10.4018/978-1-5225-2826-5.ch009

APA

Sánchez-Fernández, M. D. & Manríquez, M. R. (2018). The Entrepreneurial Spirit Based on Social Values: The Digital Generation. In P. Isaias & L. Carvalho (Eds.), User Innovation and the Entrepreneurship Phenomenon in the Digital Economy (pp. 173-193). IGI Global. https://doi.org/10.4018/978-1-5225-2826-5.ch009

Chicago

Sánchez-Fernández, María Dolores, and Martha Ríos Manríquez. "The Entrepreneurial Spirit Based on Social Values: The Digital Generation." In User Innovation and the Entrepreneurship Phenomenon in the Digital Economy, edited by Pedro Isaias and Luísa Cagica Carvalho, 173-193. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2826-5.ch009

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Abstract

In this work, within the framework of Institutional Theory and based on the socially responsible values, we analyzed the entrepreneurial spirit of the future entrepreneurs of Generation Z, (the digital generation) (Scott, 2013). This was an exploratory and quantitative study developed between January and May in 2016. The data were analyzed using the statistics software SPSS and using a descriptive analysis with a multivariate factor analysis. The objective of this study involved discovering what motivates and influences the future entrepreneurs of Generation Z in the implementation of Corporate Social Responsibility (CSR) practices. The results that present this work, seek to help the institutions to receive a greater rate of return on investment from the actions that influence future entrepreneurs.

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