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I Love to See Them Lose: Investigating Fan Perceptions and Behaviors Toward Rival Teams

I Love to See Them Lose: Investigating Fan Perceptions and Behaviors Toward Rival Teams

Cody T. Havard, Daniel L. Wann, Timothy D. Ryan
Copyright: © 2018 |Pages: 24
ISBN13: 9781522532200|ISBN10: 152253220X|EISBN13: 9781522532217
DOI: 10.4018/978-1-5225-3220-0.ch006
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MLA

Havard, Cody T., et al. "I Love to See Them Lose: Investigating Fan Perceptions and Behaviors Toward Rival Teams." Exploring the Rise of Fandom in Contemporary Consumer Culture, edited by Cheng Lu Wang, IGI Global, 2018, pp. 102-125. https://doi.org/10.4018/978-1-5225-3220-0.ch006

APA

Havard, C. T., Wann, D. L., & Ryan, T. D. (2018). I Love to See Them Lose: Investigating Fan Perceptions and Behaviors Toward Rival Teams. In C. Lu Wang (Ed.), Exploring the Rise of Fandom in Contemporary Consumer Culture (pp. 102-125). IGI Global. https://doi.org/10.4018/978-1-5225-3220-0.ch006

Chicago

Havard, Cody T., Daniel L. Wann, and Timothy D. Ryan. "I Love to See Them Lose: Investigating Fan Perceptions and Behaviors Toward Rival Teams." In Exploring the Rise of Fandom in Contemporary Consumer Culture, edited by Cheng Lu Wang, 102-125. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3220-0.ch006

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Abstract

The following chapter provides an intimate look at sport fans, the identification they have with a favorite team, and their relationship with teams identified as rivals. In particular, team identification and rival perceptions were used to investigate the Glory Out of Reflected Failure (GORFing, excitement when the rival loses to someone other than the favorite team) phenomenon and fan likelihood of considering anonymous acts of aggression. Results showed that team identification influenced the perceptions fan have of their rival teams, the likelihood of considering anonymous aggression, and the GORFing phenomenon. Further, fan rival perceptions also influenced fan anonymous aggression and the likelihood of GORFing. The chapter also answered the call by Havard, Inoue, Dalakas, and Ryan (2017) by showing that GORFing is the competitive nature of schadenfreude and the phenomena are distinct. Discussion focuses on implications of the findings and areas for future research.

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