Reference Hub1
Charging Fandom in the Digital Age: The Rise of Social Media

Charging Fandom in the Digital Age: The Rise of Social Media

Shuojia Guo
Copyright: © 2018 |Pages: 16
ISBN13: 9781522532200|ISBN10: 152253220X|EISBN13: 9781522532217
DOI: 10.4018/978-1-5225-3220-0.ch008
Cite Chapter Cite Chapter

MLA

Guo, Shuojia. "Charging Fandom in the Digital Age: The Rise of Social Media." Exploring the Rise of Fandom in Contemporary Consumer Culture, edited by Cheng Lu Wang, IGI Global, 2018, pp. 147-162. https://doi.org/10.4018/978-1-5225-3220-0.ch008

APA

Guo, S. (2018). Charging Fandom in the Digital Age: The Rise of Social Media. In C. Lu Wang (Ed.), Exploring the Rise of Fandom in Contemporary Consumer Culture (pp. 147-162). IGI Global. https://doi.org/10.4018/978-1-5225-3220-0.ch008

Chicago

Guo, Shuojia. "Charging Fandom in the Digital Age: The Rise of Social Media." In Exploring the Rise of Fandom in Contemporary Consumer Culture, edited by Cheng Lu Wang, 147-162. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3220-0.ch008

Export Reference

Mendeley
Favorite

Abstract

In the digital age, the proliferation of fan-generated content on social media platforms is making the fan culture transitioning from the “static” online consumption to “dynamic” interaction. This is not only a result of the advancement of Information and Communication Technologies (ICTs), but also a cultural phenomenon driving by participatory fandom in cyberspace. The rise of social media has dramatically altered the dynamics of fan practices and spectatorship hence increased vocality and visibility within the fan community as well as the formation and facilitation of fan roles. In this chapter, we will explore why social media have such a profound impact upon fandom. In particular, what is new with these fan communities that social media has done so much to enable. Why there is a blurring in the lines between fandom producers and consumers in the participatory fandom. Given the new forms of cultural production, how fan culture enabled by social media is more powerful than it was ever before.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.