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The Image in Print Advertising and Comments to Val Larsen's Research Program

The Image in Print Advertising and Comments to Val Larsen's Research Program

Bent Sørensen, Torkild Thellefsen, Martin Thellefsen
Copyright: © 2017 |Volume: 1 |Issue: 2 |Pages: 16
ISSN: 2573-2617|EISSN: 2573-2625|EISBN13: 9781522506287|DOI: 10.4018/IJSVR.2017070102
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MLA

Sørensen, Bent, et al. "The Image in Print Advertising and Comments to Val Larsen's Research Program." IJSVR vol.1, no.2 2017: pp.13-28. http://doi.org/10.4018/IJSVR.2017070102

APA

Sørensen, B., Thellefsen, T., & Thellefsen, M. (2017). The Image in Print Advertising and Comments to Val Larsen's Research Program. International Journal of Semiotics and Visual Rhetoric (IJSVR), 1(2), 13-28. http://doi.org/10.4018/IJSVR.2017070102

Chicago

Sørensen, Bent, Torkild Thellefsen, and Martin Thellefsen. "The Image in Print Advertising and Comments to Val Larsen's Research Program," International Journal of Semiotics and Visual Rhetoric (IJSVR) 1, no.2: 13-28. http://doi.org/10.4018/IJSVR.2017070102

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Abstract

In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen's research program the authors are also critical of it. Hence, they set out to demonstrate how Val Larsen overlooks crucial parts of the semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index within his research program. At the end of the article, and inspired by Val Larsen, the authors put forth nine Peircean points they find relevant for a research program concerning the image within print advertising. Here, ontological and methodological deductions are made from Peircean ideas and principles.

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