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Role of Internet in the Development of Medical Tourism Service in Tunisia

Role of Internet in the Development of Medical Tourism Service in Tunisia

Olfa Bouzaabia, Rym Bouzaabia, Kais Mejri
Copyright: © 2018 |Pages: 24
ISBN13: 9781522539209|ISBN10: 1522539204|EISBN13: 9781522539216
DOI: 10.4018/978-1-5225-3920-9.ch015
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MLA

Bouzaabia, Olfa, et al. "Role of Internet in the Development of Medical Tourism Service in Tunisia." Medical Tourism: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 271-294. https://doi.org/10.4018/978-1-5225-3920-9.ch015

APA

Bouzaabia, O., Bouzaabia, R., & Mejri, K. (2018). Role of Internet in the Development of Medical Tourism Service in Tunisia. In I. Management Association (Ed.), Medical Tourism: Breakthroughs in Research and Practice (pp. 271-294). IGI Global. https://doi.org/10.4018/978-1-5225-3920-9.ch015

Chicago

Bouzaabia, Olfa, Rym Bouzaabia, and Kais Mejri. "Role of Internet in the Development of Medical Tourism Service in Tunisia." In Medical Tourism: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 271-294. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3920-9.ch015

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Abstract

Medical tourism is gaining importance through the last decades thanks to internationalization. in this area, internationalization has been facilitated by the internet revolution that enables instantaneous transmission of text, audio and visual data as well as graphics, which makes the medical consultation distance shorter and moreover reliable. a state of the art on internationalization, medical tourism and digital marketing has been presented. Furthermore, the authors, through a rich case study of the International Medical Embassy, examined the role played by the different digital marketing techniques in the development of medical tourism services in an emerging country such as Tunisia. based that, theoretical as well as practical recommendations are presented.

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