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Consumers Consciousness Towards Environmental Aesthetics in Using Nutricosmetics Products

Consumers Consciousness Towards Environmental Aesthetics in Using Nutricosmetics Products

Ruzanna Shahrin, Rossilah Binti Jamil
Copyright: © 2018 |Pages: 14
ISBN13: 9781522529125|ISBN10: 1522529128|EISBN13: 9781522529132
DOI: 10.4018/978-1-5225-2912-5.ch002
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MLA

Shahrin, Ruzanna, and Rossilah Binti Jamil. "Consumers Consciousness Towards Environmental Aesthetics in Using Nutricosmetics Products." Driving Green Consumerism Through Strategic Sustainability Marketing, edited by Farzana Quoquab, et al., IGI Global, 2018, pp. 23-36. https://doi.org/10.4018/978-1-5225-2912-5.ch002

APA

Shahrin, R. & Jamil, R. B. (2018). Consumers Consciousness Towards Environmental Aesthetics in Using Nutricosmetics Products. In F. Quoquab, R. Thurasamy, & J. Mohammad (Eds.), Driving Green Consumerism Through Strategic Sustainability Marketing (pp. 23-36). IGI Global. https://doi.org/10.4018/978-1-5225-2912-5.ch002

Chicago

Shahrin, Ruzanna, and Rossilah Binti Jamil. "Consumers Consciousness Towards Environmental Aesthetics in Using Nutricosmetics Products." In Driving Green Consumerism Through Strategic Sustainability Marketing, edited by Farzana Quoquab, Ramayah Thurasamy, and Jihad Mohammad, 23-36. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2912-5.ch002

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Abstract

The present paper attempts to shed some light on consumers' consciousness on environmental aesthetics in using nutricosmetics products. More particularly, this paper seeks to answer the following questions: (1) How does green marketing contribute to consumer consciousness towards environmental aesthetics? (2) How do nutricosmetic products present its aesthetic values towards its consumers? (3) How do consumers perceive environmental aesthetics in purchasing nutricosmetic products? (4) How are environmental aesthetics interconnected with the environment? In answering these research questions, relevant literature is reviewed, analysed, compared and synthesized as a way to gather the required information. The present paper contributes to the understanding of environmental aesthetics in the context of nutricosmetics industry.

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