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The Design of Mobile Television in Europe

The Design of Mobile Television in Europe

Pieter Ballon
ISBN13: 9781599045580|ISBN10: 1599045583|EISBN13: 9781599045603
DOI: 10.4018/978-1-59904-558-0.ch009
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MLA

Ballon, Pieter. "The Design of Mobile Television in Europe." Global Mobile Commerce: Strategies, Implementation and Case Studies, edited by Wayne Huang, et al., IGI Global, 2008, pp. 150-173. https://doi.org/10.4018/978-1-59904-558-0.ch009

APA

Ballon, P. (2008). The Design of Mobile Television in Europe. In W. Huang, Y. Wang, & J. Day (Eds.), Global Mobile Commerce: Strategies, Implementation and Case Studies (pp. 150-173). IGI Global. https://doi.org/10.4018/978-1-59904-558-0.ch009

Chicago

Ballon, Pieter. "The Design of Mobile Television in Europe." In Global Mobile Commerce: Strategies, Implementation and Case Studies, edited by Wayne Huang, Yingluo Wang, and John Day, 150-173. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-558-0.ch009

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Abstract

Mobile Television is potentially the most anticipated mass-market mobile application across Europe. This chapter examines the business model design of Mobile TV by the various stakeholders currently piloting mobile broadcasting in the European national markets. It adapts a generic business model framework to systematically compare five recent pilots of the two mobile broadcasting technologies that are currently trialled most intensively in Europe, i.e. DVB-H and DAB-IP. The article illustrates the cross-impact of cooperation agreements between the various stakeholders with technological, service-related and financial design choices. It also provides insights as to the likely business models in the upcoming commercialisation phase of mobile broadcasting in Europe.

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