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Mobile Commerce in Emerging Economics

Mobile Commerce in Emerging Economics

Amol Patel
Copyright: © 2006 |Pages: 6
ISBN13: 9781591408178|ISBN10: 1591408172|EISBN13: 9781591408185
DOI: 10.4018/978-1-59140-817-8.ch030
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MLA

Patel, Amol. "Mobile Commerce in Emerging Economics." Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives, edited by Bhuvan Unhelkar, IGI Global, 2006, pp. 429-434. https://doi.org/10.4018/978-1-59140-817-8.ch030

APA

Patel, A. (2006). Mobile Commerce in Emerging Economics. In B. Unhelkar (Ed.), Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives (pp. 429-434). IGI Global. https://doi.org/10.4018/978-1-59140-817-8.ch030

Chicago

Patel, Amol. "Mobile Commerce in Emerging Economics." In Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives, edited by Bhuvan Unhelkar, 429-434. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-817-8.ch030

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Abstract

This chapter discusses the opportunities and challenges of mobile commerce in emerging economies. It analyses the profound impact of a mobile device on the way products and services are bought and sold in developing nations. The chapter argues that many mobile applications can have a much larger impact on emerging economies than those of the developed world. The chapter is aimed at creating an understanding of the unique social, technological and economic drivers that can help entrepreneurs and solution providers to build and deploy compelling and revolutionary mobile commerce applications in these emerging markets.

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