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Building Academic Branding: The Digital Branding as Academic Footprint

Building Academic Branding: The Digital Branding as Academic Footprint

Ruth Matovelle Villamar
Copyright: © 2018 |Pages: 21
ISBN13: 9781522551874|ISBN10: 1522551875|EISBN13: 9781522551881
DOI: 10.4018/978-1-5225-5187-4.ch014
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MLA

Villamar, Ruth Matovelle. "Building Academic Branding: The Digital Branding as Academic Footprint." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 257-277. https://doi.org/10.4018/978-1-5225-5187-4.ch014

APA

Villamar, R. M. (2018). Building Academic Branding: The Digital Branding as Academic Footprint. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 257-277). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch014

Chicago

Villamar, Ruth Matovelle. "Building Academic Branding: The Digital Branding as Academic Footprint." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 257-277. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch014

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Abstract

Nowadays, many professionals of different areas of expertise have found themselves at the needs to incorporate in the digital world, their personal digital branding as a result of entrepreneurship projects, or as a crisis of business sectors. A different phenomenon occurs in the academic field; the researchers are forced to incorporate themselves in the digital field. The research professors have a responsibility to society, popularizing science, this represents to value their own work and contribute to its visibility, and the starting point is to have “digital academic Branding. This chapter explains step-by-step techniques that develop a digital academic branding, starting from an interior analysis of the academic up to the formulation of the visual and conceptual brand; it is important is to make in a sequential manner every one of the activities described here.

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