MLA
Kasemsap, Kijpokin. "The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 294-325. https://doi.org/10.4018/978-1-5225-5187-4.ch016
APA
Kasemsap, K. (2018). The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 294-325). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch016
Chicago
Kasemsap, Kijpokin. "The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 294-325. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch016
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