MLA
Fletcher, Kathy-Ann P., and Christiana M. Emmanuel-Stephen. "Social Media Engagement: Reshaping the Consumption Patterns of Generation Y Caribbean and Latin American Consumers." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1070-1090. https://doi.org/10.4018/978-1-5225-5187-4.ch054
APA
Fletcher, K. P. & Emmanuel-Stephen, C. M. (2018). Social Media Engagement: Reshaping the Consumption Patterns of Generation Y Caribbean and Latin American Consumers. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 1070-1090). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch054
Chicago
Fletcher, Kathy-Ann P., and Christiana M. Emmanuel-Stephen. "Social Media Engagement: Reshaping the Consumption Patterns of Generation Y Caribbean and Latin American Consumers." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1070-1090. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch054
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