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mMarketing Opportunities for User Collaborative Environments in Smart Cities

mMarketing Opportunities for User Collaborative Environments in Smart Cities

Artemis D. Avgerou, Despina A. Karayanni, Yannis C. Stamatiou
Copyright: © 2018 |Pages: 29
ISBN13: 9781522551874|ISBN10: 1522551875|EISBN13: 9781522551881
DOI: 10.4018/978-1-5225-5187-4.ch062
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MLA

Avgerou, Artemis D., et al. "mMarketing Opportunities for User Collaborative Environments in Smart Cities." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1213-1241. https://doi.org/10.4018/978-1-5225-5187-4.ch062

APA

Avgerou, A. D., Karayanni, D. A., & Stamatiou, Y. C. (2018). mMarketing Opportunities for User Collaborative Environments in Smart Cities. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 1213-1241). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch062

Chicago

Avgerou, Artemis D., Despina A. Karayanni, and Yannis C. Stamatiou. "mMarketing Opportunities for User Collaborative Environments in Smart Cities." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1213-1241. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch062

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Abstract

Smart City infrastructures connect people with their devices through wireless communications networks while they offer sensor-based information about the city's status and needs. Connecting people carrying mobile devices equipped with sensors through such an infrastructure leads to the “collective intelligence” or “crowdsourcing” paradigm. This paradigm has been deployed in numerous contexts such as performing large-scale experiments (e.g., monitoring the pollution levels or analyzing mobility patterns of people to derive useful information about rush hours in cities) or gathering and sharing user collected experiences in efforts to increase privacy awareness and personal information protection levels. In this chapter, we will focus on employing this paradigm in the mMarketing/mCommerce domain and discuss how crowdsourcing can create new opportunities for commercial activities as well as expansion of existing ones.

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