MLA
Nouala, Meriem, et al. "The Effect of Social Networks on Branding: A Factorial Analysis Approach." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1434-1452. https://doi.org/10.4018/978-1-5225-5187-4.ch072
APA
Nouala, M., Mekki, M. I., & Ezzine, A. (2018). The Effect of Social Networks on Branding: A Factorial Analysis Approach. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 1434-1452). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch072
Chicago
Nouala, Meriem, Marwa Imene Mekki, and Abdelmadjid Ezzine. "The Effect of Social Networks on Branding: A Factorial Analysis Approach." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1434-1452. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch072
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