MLA
Dhaoui, Chedia. "What Social Media Marketing Content Is Best to Engage Consumers?: A Content Analysis of Facebook Brand Pages." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1611-1633. https://doi.org/10.4018/978-1-5225-5187-4.ch081
APA
Dhaoui, C. (2018). What Social Media Marketing Content Is Best to Engage Consumers?: A Content Analysis of Facebook Brand Pages. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 1611-1633). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch081
Chicago
Dhaoui, Chedia. "What Social Media Marketing Content Is Best to Engage Consumers?: A Content Analysis of Facebook Brand Pages." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1611-1633. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch081
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