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Assessing the Future of Location-Based Services: Technologies, Applications, and Strategies

Assessing the Future of Location-Based Services: Technologies, Applications, and Strategies

Robert Harmon, Tugrul Daim
Copyright: © 2009 |Pages: 18
ISBN13: 9781605661568|ISBN10: 1605661562|EISBN13: 9781605661575
DOI: 10.4018/978-1-60566-156-8.ch005
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MLA

Harmon, Robert, and Tugrul Daim. "Assessing the Future of Location-Based Services: Technologies, Applications, and Strategies." Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives, edited by Bhuvan Unhelkar, IGI Global, 2009, pp. 45-62. https://doi.org/10.4018/978-1-60566-156-8.ch005

APA

Harmon, R. & Daim, T. (2009). Assessing the Future of Location-Based Services: Technologies, Applications, and Strategies. In B. Unhelkar (Ed.), Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives (pp. 45-62). IGI Global. https://doi.org/10.4018/978-1-60566-156-8.ch005

Chicago

Harmon, Robert, and Tugrul Daim. "Assessing the Future of Location-Based Services: Technologies, Applications, and Strategies." In Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives, edited by Bhuvan Unhelkar, 45-62. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-156-8.ch005

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Abstract

Location-based services (LBS) are approaching an inflection point. The continued rollout of the technological infrastructure, the availability of LBS applications, and the market’s increasing awareness of their potential value should lead to increasing business opportunities. However, there is still a high degree of uncertainty in the LBS space. Challenges are emerging to the cellular network operator-centric LBS model. Hardware companies, application providers, competing infrastructure technologies (such as Wi-Fi, WiMAX, and satellite networks), and new competitors from the computer and Internet industries are all vying for market position. Customers are becoming interested in location services, but the uptake has been slow. New LBS business models and new strategies need to be considered. This chapter evaluates the future of location-based services through a critical assessment of the technology, service applications, market trends, and strategic issues.

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