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How to Be Different?: Innovation Techniques Based on Lateral Thinking

How to Be Different?: Innovation Techniques Based on Lateral Thinking

Copyright: © 2018 |Pages: 38
ISBN13: 9781522549789|ISBN10: 1522549781|EISBN13: 9781522549796
DOI: 10.4018/978-1-5225-4978-9.ch002
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MLA

Jose Manuel Saiz-Alvarez. "How to Be Different?: Innovation Techniques Based on Lateral Thinking." Business Strategies and Advanced Techniques for Entrepreneurship 4.0, IGI Global, 2018, pp.33-70. https://doi.org/10.4018/978-1-5225-4978-9.ch002

APA

J. Saiz-Alvarez (2018). How to Be Different?: Innovation Techniques Based on Lateral Thinking. IGI Global. https://doi.org/10.4018/978-1-5225-4978-9.ch002

Chicago

Jose Manuel Saiz-Alvarez. "How to Be Different?: Innovation Techniques Based on Lateral Thinking." In Business Strategies and Advanced Techniques for Entrepreneurship 4.0. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4978-9.ch002

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Abstract

The innovative methods adopted by firms in the sixth innovation wage (the adoption of a corporate DNA) are mainly based on creative thinking, user innovation, and open innovation. When firms enhance their corporate strategies, they create value through a CTA (Create, Transform, and Apply) business cycle launched by policies focused on creative thinking. In this chapter, the author analyzes the following strategies grounded in creative thinking: Brainstorming, the Osborn-Parnes Creative Problem-Solving Process, SCAMPER, 635 Brainwriting, Lotus Blossom, Laddering, Stop-It Mop-It, Six Thinking Hats, Business Process Re-engineering (BPR), and the Theory of Inventive Problem Solving (TRIZ). Techniques are directed to increase the stakeholders' satisfaction by diminishing the operating risks related to launching new products and services.

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