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How to Join the Market?: Business Models and Value Proposal

How to Join the Market?: Business Models and Value Proposal

Copyright: © 2018 |Pages: 41
ISBN13: 9781522549789|ISBN10: 1522549781|EISBN13: 9781522549796
DOI: 10.4018/978-1-5225-4978-9.ch003
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MLA

Jose Manuel Saiz-Alvarez. "How to Join the Market?: Business Models and Value Proposal." Business Strategies and Advanced Techniques for Entrepreneurship 4.0, IGI Global, 2018, pp.71-111. https://doi.org/10.4018/978-1-5225-4978-9.ch003

APA

J. Saiz-Alvarez (2018). How to Join the Market?: Business Models and Value Proposal. IGI Global. https://doi.org/10.4018/978-1-5225-4978-9.ch003

Chicago

Jose Manuel Saiz-Alvarez. "How to Join the Market?: Business Models and Value Proposal." In Business Strategies and Advanced Techniques for Entrepreneurship 4.0. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4978-9.ch003

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Abstract

Based on teamwork in globalized working environments and linked to the balanced scorecard approach to provide a balanced view of the organizational goals, value creating Design Thinking is an applied methodology to solve problems following a creative approach to stimulate team cooperation and creativity with the ultimate purpose of achieving innovative processes to improve the organization. To do this, the author describes the Business Model Canvas, Social Business Model Canvas, and Lean Canvas Model as comprehensive tools to foster entrepreneurship. In the chapter, the author proposes the matrix of stakeholders to have a clear vision of the firm and to suggest a successful strategy focused on creating value for the company joining the market.

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