MLA
Kalra, Rishi, and Amit Nanchahal. "Channel Optimization for On Field Sales Force by Integration of Business Software on Mobile Platforms." Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives, edited by Bhuvan Unhelkar, IGI Global, 2009, pp. 182-193. https://doi.org/10.4018/978-1-60566-156-8.ch017
APA
Kalra, R. & Nanchahal, A. (2009). Channel Optimization for On Field Sales Force by Integration of Business Software on Mobile Platforms. In B. Unhelkar (Ed.), Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives (pp. 182-193). IGI Global. https://doi.org/10.4018/978-1-60566-156-8.ch017
Chicago
Kalra, Rishi, and Amit Nanchahal. "Channel Optimization for On Field Sales Force by Integration of Business Software on Mobile Platforms." In Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives, edited by Bhuvan Unhelkar, 182-193. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-156-8.ch017
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