MLA
Karjaluoto, Heikki, and Teemu Kautonen. "Sources of Trust and Consumers' Participation in Permission-Based Mobile Marketing." Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives, edited by Bhuvan Unhelkar, IGI Global, 2009, pp. 304-315. https://doi.org/10.4018/978-1-60566-156-8.ch028
APA
Karjaluoto, H. & Kautonen, T. (2009). Sources of Trust and Consumers' Participation in Permission-Based Mobile Marketing. In B. Unhelkar (Ed.), Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives (pp. 304-315). IGI Global. https://doi.org/10.4018/978-1-60566-156-8.ch028
Chicago
Karjaluoto, Heikki, and Teemu Kautonen. "Sources of Trust and Consumers' Participation in Permission-Based Mobile Marketing." In Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives, edited by Bhuvan Unhelkar, 304-315. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-156-8.ch028
Export Reference