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Reputation Management in the Age of Big Data

Reputation Management in the Age of Big Data

Nubar Ibrahimzade
Copyright: © 2018 |Pages: 16
ISBN13: 9781522536192|ISBN10: 1522536191|EISBN13: 9781522536208
DOI: 10.4018/978-1-5225-3619-2.ch014
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MLA

Ibrahimzade, Nubar. "Reputation Management in the Age of Big Data." Reputation Management Techniques in Public Relations, edited by Ayse Erdemir, IGI Global, 2018, pp. 280-295. https://doi.org/10.4018/978-1-5225-3619-2.ch014

APA

Ibrahimzade, N. (2018). Reputation Management in the Age of Big Data. In A. Erdemir (Ed.), Reputation Management Techniques in Public Relations (pp. 280-295). IGI Global. https://doi.org/10.4018/978-1-5225-3619-2.ch014

Chicago

Ibrahimzade, Nubar. "Reputation Management in the Age of Big Data." In Reputation Management Techniques in Public Relations, edited by Ayse Erdemir, 280-295. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3619-2.ch014

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Abstract

The objective of this chapter is to reveal the role of big data in establishing effective corporate communication. This will be further investigated by shedding light into how brands as well as corporations make use of big data to heighten their brand value and improve their reputation. Big data is used in various sectors ranging from banking, public sector, health, telecommunication, and marketing in order to increase productivity, minimize costs, and set future goals. Big data, actively used and experienced in the world and upon which many sample case studies have been conducted, is such a giant step in organizations that enables them to safeguard their future, increase profits, assess risks, and take calculated steps.

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