MLA
Rajagopal, and Ananya Rajagopal. "Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance." Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 356-370. https://doi.org/10.4018/978-1-5225-5201-7.ch016
APA
Rajagopal & Rajagopal, A. (2018). Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance. In I. Management Association (Ed.), Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications (pp. 356-370). IGI Global. https://doi.org/10.4018/978-1-5225-5201-7.ch016
Chicago
Rajagopal, and Ananya Rajagopal. "Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance." In Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 356-370. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5201-7.ch016
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