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Consumer Creativity as a Prerequisite for the Adoption of New Technological Products: Looking for Insights From Actor-Network Theory

Consumer Creativity as a Prerequisite for the Adoption of New Technological Products: Looking for Insights From Actor-Network Theory

Marianne Harbo Frederiksen, Stoyan Tanev
Copyright: © 2018 |Pages: 20
ISBN13: 9781522552017|ISBN10: 1522552014|EISBN13: 9781522552024
DOI: 10.4018/978-1-5225-5201-7.ch070
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MLA

Frederiksen, Marianne Harbo, and Stoyan Tanev. "Consumer Creativity as a Prerequisite for the Adoption of New Technological Products: Looking for Insights From Actor-Network Theory." Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1501-1520. https://doi.org/10.4018/978-1-5225-5201-7.ch070

APA

Frederiksen, M. H. & Tanev, S. (2018). Consumer Creativity as a Prerequisite for the Adoption of New Technological Products: Looking for Insights From Actor-Network Theory. In I. Management Association (Ed.), Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications (pp. 1501-1520). IGI Global. https://doi.org/10.4018/978-1-5225-5201-7.ch070

Chicago

Frederiksen, Marianne Harbo, and Stoyan Tanev. "Consumer Creativity as a Prerequisite for the Adoption of New Technological Products: Looking for Insights From Actor-Network Theory." In Technology Adoption and Social Issues: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1501-1520. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5201-7.ch070

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Abstract

Creativity is often conceptualized as actions and outcomes related to the creation of novel and useful ideas within the context of the development of new products. It is usually positioned in the activities of designers who play the role of “the creator”. In this paper the authors suggest “changing the subject” to consumers by claiming that creativity plays a key role in the adoption phase when they attempt to address their needs and preferences by appropriating the use value of everyday technological products. They emphasize that the product value perception which makes a potential consumer buy is the result of this consumer's own activities and efforts. Thus, the intensity of consumers' creative activities becomes a critical adoption factor. The authors suggest that activity-based approaches such as actor-network theory and activity theory could be quite appropriate in studying the dynamics and the design of new product adoption, and offer a comparative analysis indicating that actor-network theory has a greater potential to contribute to the interplay between consumer creativity and technology adoption research.

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