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Product Attachment

Product Attachment

Copyright: © 2018 |Pages: 83
ISBN13: 9781522549840|ISBN10: 1522549846|EISBN13: 9781522549857
DOI: 10.4018/978-1-5225-4984-0.ch004
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MLA

Giuseppe Pedeliento. "Product Attachment." Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities, IGI Global, 2018, pp.172-254. https://doi.org/10.4018/978-1-5225-4984-0.ch004

APA

G. Pedeliento (2018). Product Attachment. IGI Global. https://doi.org/10.4018/978-1-5225-4984-0.ch004

Chicago

Giuseppe Pedeliento. "Product Attachment." In Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4984-0.ch004

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Abstract

Although the study of emotional feelings that consumers' nurture toward products (or material possessions) has largely attracted the interest of marketing and consumer behavior scholars, research dealing with product attachment is still at its nascent stage. This statement is confirmed by the result of a systematic literature review on product attachment that is reported throughout this chapter. After providing an updated picture of the state of the art of research on product attachment published to date, the chapter reports multiple conceptualizations and operationalizations of the product attachment construct. This is followed by thorough analysis of the antecedents and consequences of product attachment included in published empirical research. The analysis concludes by suggesting possible issues that might be of interest to those doing or planning to do research on product attachment. This is the first systematic literature review on the construct of product attachment published to date.

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