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Multitasking CMC to Study Connected Organizations

Multitasking CMC to Study Connected Organizations

J. Patrick Biddix
Copyright: © 2008 |Pages: 16
ISBN13: 9781599048635|ISBN10: 1599048639|EISBN13: 9781599048642
DOI: 10.4018/978-1-59904-863-5.ch024
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MLA

Biddix, J. Patrick. "Multitasking CMC to Study Connected Organizations." Handbook of Research on Computer Mediated Communication, edited by Sigrid Kelsey and Kirk St.Amant, IGI Global, 2008, pp. 309-324. https://doi.org/10.4018/978-1-59904-863-5.ch024

APA

Biddix, J. P. (2008). Multitasking CMC to Study Connected Organizations. In S. Kelsey & K. St.Amant (Eds.), Handbook of Research on Computer Mediated Communication (pp. 309-324). IGI Global. https://doi.org/10.4018/978-1-59904-863-5.ch024

Chicago

Biddix, J. Patrick. "Multitasking CMC to Study Connected Organizations." In Handbook of Research on Computer Mediated Communication, edited by Sigrid Kelsey and Kirk St.Amant, 309-324. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-863-5.ch024

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Abstract

The rapid diffusion of computer mediated communication (CMC) is redefining how individuals relate in contemporary ‘networked’ organizations. This chapter discusses the utility of pairing two forms of digital data collection, network analysis and electronic interviewing, to explore the structure and meaning of communication at the individual and organization level. Research methods are reviewed independently, and then presented together for consideration as a mixed approach. To demonstrate utility and challenge, a structural analysis of hyperlinks among college student group Web sites is paired with electronically conducted interviews. Howard’s (2002) network ethnography is discussed as a conceptual framework. Unique challenges and suggested ways of overcoming them are also presented.

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