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Publishing an Internet E-Zine

Publishing an Internet E-Zine

Joseph E. Burns, Dianna Laurent
Copyright: © 2008 |Pages: 12
ISBN13: 9781599048635|ISBN10: 1599048639|EISBN13: 9781599048642
DOI: 10.4018/978-1-59904-863-5.ch027
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MLA

Burns, Joseph E., and Dianna Laurent. "Publishing an Internet E-Zine." Handbook of Research on Computer Mediated Communication, edited by Sigrid Kelsey and Kirk St.Amant, IGI Global, 2008, pp. 353-364. https://doi.org/10.4018/978-1-59904-863-5.ch027

APA

Burns, J. E. & Laurent, D. (2008). Publishing an Internet E-Zine. In S. Kelsey & K. St.Amant (Eds.), Handbook of Research on Computer Mediated Communication (pp. 353-364). IGI Global. https://doi.org/10.4018/978-1-59904-863-5.ch027

Chicago

Burns, Joseph E., and Dianna Laurent. "Publishing an Internet E-Zine." In Handbook of Research on Computer Mediated Communication, edited by Sigrid Kelsey and Kirk St.Amant, 353-364. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-863-5.ch027

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Abstract

An e-zine is defined as an online version of a magazine most often offered to the audience of an existing Web site. E-zines should strive to follow the conventions of traditional magazines, being delivered to a subscriber base on a regular timetable and offering multiple articles per issue. Advertising should be minimal, and only those persons who sign up should receive the e-zine. Where an e-zine will differ from a traditional magazine is in its relationship with the Web site that offers it. Each issue should work in tandem with its Web site. The e-zine should not only offer new information, but should also act as a reminder to the reader to visit the parent Web site by offering links to recently updated pages and new information. E-zines are almost exclusively delivered to a subscriber base through e-mail. Therefore, the e-zine publisher must test content against e-mail spam filters to assure delivery.

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