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Not Just a Pretty Face: The Cost of Performative Beauty and Visual Appeal in Beauty Pageants

Not Just a Pretty Face: The Cost of Performative Beauty and Visual Appeal in Beauty Pageants

Mariana Bockarova
Copyright: © 2018 |Pages: 12
ISBN13: 9781522556220|ISBN10: 1522556222|EISBN13: 9781522556237
DOI: 10.4018/978-1-5225-5622-0.ch002
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MLA

Bockarova, Mariana. "Not Just a Pretty Face: The Cost of Performative Beauty and Visual Appeal in Beauty Pageants." Empirical Research on Semiotics and Visual Rhetoric, edited by Marcel Danesi, IGI Global, 2018, pp. 32-43. https://doi.org/10.4018/978-1-5225-5622-0.ch002

APA

Bockarova, M. (2018). Not Just a Pretty Face: The Cost of Performative Beauty and Visual Appeal in Beauty Pageants. In M. Danesi (Ed.), Empirical Research on Semiotics and Visual Rhetoric (pp. 32-43). IGI Global. https://doi.org/10.4018/978-1-5225-5622-0.ch002

Chicago

Bockarova, Mariana. "Not Just a Pretty Face: The Cost of Performative Beauty and Visual Appeal in Beauty Pageants." In Empirical Research on Semiotics and Visual Rhetoric, edited by Marcel Danesi, 32-43. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5622-0.ch002

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Abstract

The primary focus of the studies on adult beauty pageants involves their creation, negotiation, and implication vis-à-vis national and/or political identity within the pageant industry; or else they examine national pageants which are primarily scholarship-based. The present chapter is an attempt to understand the many psychological costs that come from practicing beauty within the realm of pageantry, and the rationale behind entering into an expensive venture for which there is little to gain, but much to lose emotionally. It will address two main questions: What are the physical and emotional (or metaphysical) costs of entering into and, later, winning, a beauty pageant? Who enters into beauty pageants and why? The objective is to examine the incentive to publicly parade oneself against dozens of other women, at the risk of simply being dismissed at the hands of quasi-objective opinion.

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