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2016 Rio Summer Olympics and the Transmedia Journalism of Planned Events

2016 Rio Summer Olympics and the Transmedia Journalism of Planned Events

Renira Rampazzo Gambarato, Geane C. Alzamora, Lorena Peret Teixeira Tárcia
Copyright: © 2018 |Pages: 21
ISBN13: 9781522537816|ISBN10: 1522537813|EISBN13: 9781522537823
DOI: 10.4018/978-1-5225-3781-6.ch008
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MLA

Gambarato, Renira Rampazzo, et al. "2016 Rio Summer Olympics and the Transmedia Journalism of Planned Events." Exploring Transmedia Journalism in the Digital Age, edited by Renira Rampazzo Gambarato and Geane C. Alzamora, IGI Global, 2018, pp. 126-146. https://doi.org/10.4018/978-1-5225-3781-6.ch008

APA

Gambarato, R. R., Alzamora, G. C., & Tárcia, L. P. (2018). 2016 Rio Summer Olympics and the Transmedia Journalism of Planned Events. In R. Gambarato & G. Alzamora (Eds.), Exploring Transmedia Journalism in the Digital Age (pp. 126-146). IGI Global. https://doi.org/10.4018/978-1-5225-3781-6.ch008

Chicago

Gambarato, Renira Rampazzo, Geane C. Alzamora, and Lorena Peret Teixeira Tárcia. "2016 Rio Summer Olympics and the Transmedia Journalism of Planned Events." In Exploring Transmedia Journalism in the Digital Age, edited by Renira Rampazzo Gambarato and Geane C. Alzamora, 126-146. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3781-6.ch008

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Abstract

The news coverage of the 2016 Rio Summer Olympics in Brazil encompassed multiple media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Snapchat and Instagram). The 2016 Rio Olympics was the Games of Snapchat stories and filters along with Instagram stories for news coverage. This chapter aims to investigate how transmedia features are structured and implemented in the news coverage of the 2016 Olympics by the official Brazilian broadcaster, Globo Network. The theoretical framework focuses on transmedia journalism of planned events, and the methodology is based on the analytical model for transmedia news coverage of planned events developed by Gambarato and Tárcia (2017). The research findings indicate that the coverage presented systematic content expanded throughout various media platforms (a core characteristic of transmedia journalism) but involved limited mechanisms of audience engagement, particularly in terms of citizen participation.

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