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Exploring Factors That Lead to People Watching Professional Soccer on Television

Exploring Factors That Lead to People Watching Professional Soccer on Television

Alan D. Smith, Steve R. Clinton
Copyright: © 2018 |Pages: 34
ISBN13: 9781522554752|ISBN10: 1522554750|EISBN13: 9781522554769
DOI: 10.4018/978-1-5225-5475-2.ch023
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MLA

Smith, Alan D., and Steve R. Clinton. "Exploring Factors That Lead to People Watching Professional Soccer on Television." Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 436-469. https://doi.org/10.4018/978-1-5225-5475-2.ch023

APA

Smith, A. D. & Clinton, S. R. (2018). Exploring Factors That Lead to People Watching Professional Soccer on Television. In I. Management Association (Ed.), Sports Media, Marketing, and Management: Breakthroughs in Research and Practice (pp. 436-469). IGI Global. https://doi.org/10.4018/978-1-5225-5475-2.ch023

Chicago

Smith, Alan D., and Steve R. Clinton. "Exploring Factors That Lead to People Watching Professional Soccer on Television." In Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 436-469. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5475-2.ch023

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Abstract

The purpose of this study is to examine and determine factors that lead to increased television ratings for soccer in the U.S. The study primarily focuses on fantasy soccer participation, involvement in soccer, presence of a local professional team, and social media interaction. After providing a brief history of soccer television ratings in the U.S., a conceptual model based on these factors is developed and explained. The factors of this conceptual model are tested through statistical analysis. Based on these results, the model provides recommendations and conclusions for soccer decision makers to increase television ratings in the future, which ultimately will drive and increase the bottom line of all parties involved.

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