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Cognitive Neuroscience in Information Systems Research

Cognitive Neuroscience in Information Systems Research

Yeli Zhao, Keng Siau
Copyright: © 2018 |Pages: 18
ISBN13: 9781522554783|ISBN10: 1522554785|EISBN13: 9781522554790
DOI: 10.4018/978-1-5225-5478-3.ch009
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MLA

Zhao, Yeli, and Keng Siau. "Cognitive Neuroscience in Information Systems Research." Applications of Neuroscience: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 158-175. https://doi.org/10.4018/978-1-5225-5478-3.ch009

APA

Zhao, Y. & Siau, K. (2018). Cognitive Neuroscience in Information Systems Research. In I. Management Association (Ed.), Applications of Neuroscience: Breakthroughs in Research and Practice (pp. 158-175). IGI Global. https://doi.org/10.4018/978-1-5225-5478-3.ch009

Chicago

Zhao, Yeli, and Keng Siau. "Cognitive Neuroscience in Information Systems Research." In Applications of Neuroscience: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 158-175. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5478-3.ch009

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Abstract

This paper reviews cognitive neuroscience and several neurophysiological tools (e.g., fMRI, PET, EEG, MEG, and eye tracking). The strengths and weaknesses of such tools for information systems research are presented. The paper provides examples of existing cognitive neuroscience studies in varies areas, such as neuroeconomics, neuromarketing, and eye tracking. In addition, this paper provides an overview of brain areas that response to various mental processes, and discusses the localization and functionality of each brain area. Because of the popularity of eye-tracking research in information systems, measurements and metrics related and derived from eye-tracking technique (e.g., fixation, saccades and scanpath) are described and discussed in this paper. Opportunities for applying cognitive neuroscience techniques to IS research as well as future research directions are also discussed.

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