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Big Data in Cloud Computing Environment for Market Trends

Big Data in Cloud Computing Environment for Market Trends

K. Hariharanath
Copyright: © 2018 |Pages: 19
ISBN13: 9781522554691|ISBN10: 1522554696|EISBN13: 9781522554707
DOI: 10.4018/978-1-5225-5469-1.ch023
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MLA

Hariharanath, K. "Big Data in Cloud Computing Environment for Market Trends." Virtual and Augmented Reality: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 481-499. https://doi.org/10.4018/978-1-5225-5469-1.ch023

APA

Hariharanath, K. (2018). Big Data in Cloud Computing Environment for Market Trends. In I. Management Association (Ed.), Virtual and Augmented Reality: Concepts, Methodologies, Tools, and Applications (pp. 481-499). IGI Global. https://doi.org/10.4018/978-1-5225-5469-1.ch023

Chicago

Hariharanath, K. "Big Data in Cloud Computing Environment for Market Trends." In Virtual and Augmented Reality: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 481-499. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5469-1.ch023

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Abstract

The Industrial and Business landscape is changing because of the convergence of information technology and communication technologies. This convergence is creating new types of companies competing with each other. It is not about east or west, or developed markets versus developing markets; It is all about how soon a business enterprise understands the emerging technology and adapts it into its business. It is not enough that a business enterprise understands the technology but one has to be good at thinking about the applications of the technology. Now it has become a necessity for business enterprises to manage complex and interdisciplinary requirements in their organization. This chapter explores a business model developed by a textile mill to remain competitive in global market that uses the concepts of big data, cloud computing, virtual reality, and data warehousing.

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