Welcome to the InfoSci Platform
Training for Ecommerce Adoption: Macro Assessment of Determinants

Training for Ecommerce Adoption: Macro Assessment of Determinants

Rohit Yadav, Tripti Mahara
Copyright: © 2018 |Pages: 11
ISBN13: 9781522540380|ISBN10: 1522540385|EISBN13: 9781522540397
DOI: 10.4018/978-1-5225-4038-0.ch010
Cite Chapter Cite Chapter

MLA

Yadav, Rohit, and Tripti Mahara. "Training for Ecommerce Adoption: Macro Assessment of Determinants." Harnessing Human Capital Analytics for Competitive Advantage, edited by Mohit Yadav, et al., IGI Global, 2018, pp. 198-208. https://doi.org/10.4018/978-1-5225-4038-0.ch010

APA

Yadav, R. & Mahara, T. (2018). Training for Ecommerce Adoption: Macro Assessment of Determinants. In M. Yadav, S. Kumar Trivedi, A. Kumar, & S. Rangnekar (Eds.), Harnessing Human Capital Analytics for Competitive Advantage (pp. 198-208). IGI Global. https://doi.org/10.4018/978-1-5225-4038-0.ch010

Chicago

Yadav, Rohit, and Tripti Mahara. "Training for Ecommerce Adoption: Macro Assessment of Determinants." In Harnessing Human Capital Analytics for Competitive Advantage, edited by Mohit Yadav, et al., 198-208. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4038-0.ch010

Export Reference

Mendeley
Favorite

Abstract

This chapter empirically investigates the decision of small and medium‐sized enterprises of wooden handicraft located in Saharanpur, India to adopt ecommerce. The study is motivated by the fact that even though the handicraft sector plays a vital role in the Indian economy in terms of exports and employment, it has not adopted ecommerce as one of the prominent sales channels for their products. Most of the studies in the literature focus on consumers, but here the focus is on the executives and the managers of SMEs. The study was done by surveying 163 sampled SMEs and the findings reveal that initial e-commerce adoption is mainly determined by organizational awareness and technological readiness. This chapter suggests training providers should focus on recipient and situation specific training to SMEs while designing programmes. Philosophy of one-size-fits-all is not suitable for handicraft training. Post-understanding determinants of initial and institutionalized ecommerce adoption require customized context-specific programmes with special focus are needed to be implemented.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.