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Online Ethnic Media Consumption, Acculturation, and Enculturation Among Asian Americans

Online Ethnic Media Consumption, Acculturation, and Enculturation Among Asian Americans

Kevin Y. Wang
Copyright: © 2018 |Pages: 29
ISBN13: 9781522537847|ISBN10: 1522537848|EISBN13: 9781522537854
DOI: 10.4018/978-1-5225-3784-7.ch002
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MLA

Wang, Kevin Y. "Online Ethnic Media Consumption, Acculturation, and Enculturation Among Asian Americans." Reconceptualizing New Media and Intercultural Communication in a Networked Society, edited by Nurhayat Bilge and María Inés Marino, IGI Global, 2018, pp. 18-46. https://doi.org/10.4018/978-1-5225-3784-7.ch002

APA

Wang, K. Y. (2018). Online Ethnic Media Consumption, Acculturation, and Enculturation Among Asian Americans. In N. Bilge & M. Marino (Eds.), Reconceptualizing New Media and Intercultural Communication in a Networked Society (pp. 18-46). IGI Global. https://doi.org/10.4018/978-1-5225-3784-7.ch002

Chicago

Wang, Kevin Y. "Online Ethnic Media Consumption, Acculturation, and Enculturation Among Asian Americans." In Reconceptualizing New Media and Intercultural Communication in a Networked Society, edited by Nurhayat Bilge and María Inés Marino, 18-46. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3784-7.ch002

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Abstract

This chapter discusses a study that examines the extent to which Asian American individuals' acculturation, enculturation, and demographic background contribute to their use of online ethnic media, as well as the extent to which Asian American individuals with different ethnic self-identities may differ in their online ethnic media consumption. Data for this study is drawn from a survey questionnaire (N = 574) conducted 2015, with respondents representing different immigrant generational status from multiple Asian ethnic groups in the United States. Results broadly highlight the influence role of acculturation and enculturation behind online ethnic media consumption and contribute to a greater understanding of the Asian American experience in the digital and globalized media environment. Implications and recommendations for future studies are discussed.

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