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The Role of Social Media Strategies in Competitive Banking Operations Worldwide

The Role of Social Media Strategies in Competitive Banking Operations Worldwide

Nurdan Oncel Taskiran, Recep Yilmaz, Nursel Bolat
Copyright: © 2018 |Pages: 40
ISBN13: 9781522556374|ISBN10: 1522556370|EISBN13: 9781522556381
DOI: 10.4018/978-1-5225-5637-4.ch059
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MLA

Taskiran, Nurdan Oncel, et al. "The Role of Social Media Strategies in Competitive Banking Operations Worldwide." Social Media Marketing: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 1258-1297. https://doi.org/10.4018/978-1-5225-5637-4.ch059

APA

Taskiran, N. O., Yilmaz, R., & Bolat, N. (2018). The Role of Social Media Strategies in Competitive Banking Operations Worldwide. In I. Management Association (Ed.), Social Media Marketing: Breakthroughs in Research and Practice (pp. 1258-1297). IGI Global. https://doi.org/10.4018/978-1-5225-5637-4.ch059

Chicago

Taskiran, Nurdan Oncel, Recep Yilmaz, and Nursel Bolat. "The Role of Social Media Strategies in Competitive Banking Operations Worldwide." In Social Media Marketing: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 1258-1297. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5637-4.ch059

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Abstract

Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies' financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and its role in the banking sector in the process of globalisation. In this study, social media strategies of a global bank on different continents are empirically analysed. Obtained data sheds light on the relationship between the social and economic capital in today's world in an interdisciplinary platform.

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