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Gamification and Social Media as Tools for Tourism Promotion

Gamification and Social Media as Tools for Tourism Promotion

Magdalena Kachniewska
Copyright: © 2018 |Pages: 36
ISBN13: 9781522556374|ISBN10: 1522556370|EISBN13: 9781522556381
DOI: 10.4018/978-1-5225-5637-4.ch063
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MLA

Kachniewska, Magdalena. "Gamification and Social Media as Tools for Tourism Promotion." Social Media Marketing: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 1358-1393. https://doi.org/10.4018/978-1-5225-5637-4.ch063

APA

Kachniewska, M. (2018). Gamification and Social Media as Tools for Tourism Promotion. In I. Management Association (Ed.), Social Media Marketing: Breakthroughs in Research and Practice (pp. 1358-1393). IGI Global. https://doi.org/10.4018/978-1-5225-5637-4.ch063

Chicago

Kachniewska, Magdalena. "Gamification and Social Media as Tools for Tourism Promotion." In Social Media Marketing: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 1358-1393. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5637-4.ch063

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Abstract

The goal of this chapter is to present the application of gamification mechanism and social media tools in the promotion of tourism regions and enterprises as well as the promotion of tourism activity itself. The framework distinguishes between stimulus characteristics of the game (promotion mechanism) that lead to sociological responses toward the game (tourism brand) and actual buyers' (tourists') behaviour. Though the game-like mechanism has been applied in tourism for decades and some funware elements are well known among teens – they hardly deal with competition of computer games. Two popular systems of tourism badges in Poland are thus discussed in order to look for reasons of their falling popularity and teenagers' resistance to participate in the systems. Mobile devices enable teens to combine playing and travelling. The development of mobile applications, integrating social gaming, and location-based technology has led to the growing interest in location-based social network marketing, particularly in tourism and hospitality. The chapter concludes with a proposal how to revitalize an old-school system of tourism badges through the modern gamification mechanism combined with social media tools.

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