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Agent-Based Modelling of Emotional Goals in Digital Media Design Projects

Agent-Based Modelling of Emotional Goals in Digital Media Design Projects

James Marshall
Copyright: © 2018 |Pages: 23
ISBN13: 9781522559696|ISBN10: 1522559698|EISBN13: 9781522559702
DOI: 10.4018/978-1-5225-5969-6.ch008
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MLA

Marshall, James. "Agent-Based Modelling of Emotional Goals in Digital Media Design Projects." Innovative Methods, User-Friendly Tools, Coding, and Design Approaches in People-Oriented Programming, edited by Steve Goschnick, IGI Global, 2018, pp. 262-284. https://doi.org/10.4018/978-1-5225-5969-6.ch008

APA

Marshall, J. (2018). Agent-Based Modelling of Emotional Goals in Digital Media Design Projects. In S. Goschnick (Ed.), Innovative Methods, User-Friendly Tools, Coding, and Design Approaches in People-Oriented Programming (pp. 262-284). IGI Global. https://doi.org/10.4018/978-1-5225-5969-6.ch008

Chicago

Marshall, James. "Agent-Based Modelling of Emotional Goals in Digital Media Design Projects." In Innovative Methods, User-Friendly Tools, Coding, and Design Approaches in People-Oriented Programming, edited by Steve Goschnick, 262-284. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5969-6.ch008

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Abstract

The author promotes agent-oriented models to identify, represent, and evaluate high-level abstractions of digital media design projects. The models include emotional goals, in addition to functional goals and quality goals, to describe feelings such as having fun, being engaged, and feeling cared for. To establish emotional goals, digital media design methods and processes were employed including the development of emotional scripts, user profiles, mood boards and followed an iterative creative design process. Using agent-oriented models proved to be highly successful not only to represent emotional goals such as fun, tension, and empathy but also to facilitate the ideation, creation, and progressive evaluation of projects. The design process supported communication between designers, developers, and other stakeholders in large multidisciplinary development teams by providing a shared language and a common artefact. The process is demonstrated by describing the development of Aspergion, a multiplayer online role play game that promotes respect for people with Asperger's Syndrome.

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