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Reverse Logistics in E-Retaling

Reverse Logistics in E-Retaling

Senem Ergan, Ayşe Akyol
Copyright: © 2018 |Pages: 26
ISBN13: 9781522557579|ISBN10: 1522557571|EISBN13: 9781522557586
DOI: 10.4018/978-1-5225-5757-9.ch016
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MLA

Ergan, Senem, and Ayşe Akyol. "Reverse Logistics in E-Retaling." Handbook of Research on Supply Chain Management for Sustainable Development, edited by Ulas Akkucuk, IGI Global, 2018, pp. 305-330. https://doi.org/10.4018/978-1-5225-5757-9.ch016

APA

Ergan, S. & Akyol, A. (2018). Reverse Logistics in E-Retaling. In U. Akkucuk (Ed.), Handbook of Research on Supply Chain Management for Sustainable Development (pp. 305-330). IGI Global. https://doi.org/10.4018/978-1-5225-5757-9.ch016

Chicago

Ergan, Senem, and Ayşe Akyol. "Reverse Logistics in E-Retaling." In Handbook of Research on Supply Chain Management for Sustainable Development, edited by Ulas Akkucuk, 305-330. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5757-9.ch016

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Abstract

Consumers mostly prefer internet for reasons such as accessing product immediately, convenience, time saving. However buying products without observing physically causes some troubles. This situation results in return of the purchased product. The return process that is going to be experienced by the customer who wants to return or change his/her product is important for the companies. Managing return process without troubles is going to affect loyalty, satisfaction, revisiting, repurchasing, consumers messages, which are going to be get across to his/her environment. Because of these reasons, it is imperative for the companies to pay attention to the reverse logistic activities that they will undertake for the end consumers. The aim of this chapter is to indicate the importance of reverse logistics in e-retailing.

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