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Broadband for the Mass Market

Broadband for the Mass Market

Roger Saunders
Copyright: © 2008 |Pages: 13
ISBN13: 9781599048512|ISBN10: 1599048515|EISBN13: 9781599048529
DOI: 10.4018/978-1-59904-851-2.ch009
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MLA

Saunders, Roger. "Broadband for the Mass Market." Handbook of Research on Global Diffusion of Broadband Data Transmission, edited by Yogesh K. Dwivedi, et al., IGI Global, 2008, pp. 126-138. https://doi.org/10.4018/978-1-59904-851-2.ch009

APA

Saunders, R. (2008). Broadband for the Mass Market. In Y. Dwivedi, A. Papazafeiropoulou, & J. Choudrie (Eds.), Handbook of Research on Global Diffusion of Broadband Data Transmission (pp. 126-138). IGI Global. https://doi.org/10.4018/978-1-59904-851-2.ch009

Chicago

Saunders, Roger. "Broadband for the Mass Market." In Handbook of Research on Global Diffusion of Broadband Data Transmission, edited by Yogesh K. Dwivedi, Anastasia Papazafeiropoulou, and Jyoti Choudrie, 126-138. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-851-2.ch009

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Abstract

This chapter suggests there is no new application to stimulate adoption of broadband by the mass market. Many new applications have been introduced but have not created the desired growth. One application that could have mass market attraction is Voice over Internet Protocol (VoIP), and it is the most likely killer application. But failure by major communications carriers to develop VoIP is slowing broadband penetration to this larger market segment. This resistance results from the risk to current carrier call revenue from VoIP, and that infrastructure to support high-speed broadband may not generate adequate revenue in the short term to satisfy shareholders or financial markets. No international standards have yet been set, and VoIP between the Internet platforms is not fully integrated. Also the multitude of broadband packages offered by the various competing carriers creates confusion in the mass market which, as a result, defers purchase decisions.

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